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Varnish

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The all-in-one furniture marketplace

Project overview:

I created the brand “Varnish” which originally derives from the word furnish. As a home owner with an interest for interior design, it can be challenging to access innovative home goods based on my personal preferences. In addition, many people aren’t exposed to the variety of custom furniture available. Often times, people only buy from large retailers because there’s no convenient access to local shops or sellers.

 

Role:
Lead Product Designer

Duration:
Feb 2023 - May 2023

 

product direction

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product direction 〰️

 

Process

In the beginning, I conducted market and user research to see what potential opportunities there are. The research included interviews and analyzing existing furniture apps, websites and stores. Based on the findings, I’d go through each step of a design process. All of these processes helped with defining goals and start designing a solution.

 

User research

Pain points:

  • It’s not easy to decide what fits their personal style and aesthetic of their home.

  • Takes too much time to research all the choices available

  • Worries about the quality of material as its easier to see in person and decide

  • Dealing with large or bulky items can be difficult to fit in rooms and get shipped.

  • Matching existing furniture is challenging if the item is unique

Hopeful outcomes:

  • Allow user to take photos of their existing room/furniture and we recommend an item.

  • Provide free material samples for people to get delivered so they can feel it before buying.

  • Give the user an AR viewer so they can see full-size furniture instantly

 

App map

 

Core experience

My take on the app experience was to make sure we captured their interests right away. Upon which the home screen will populated items based on this. Within the home screen there are quick accesses to discover a plethora of home goods.

 
 

Recommended item using AI

I wanted to build a unique feature for people to imagine their furniture into a reality. Using an AI image generator, we can recommend a item that closely matches what people want.

 
 

AR viewer

When selecting furniture, ideally people want to envision this in their existing rooms. This AR viewer will help visualize items while they browse.

 
 
 
 

brand direction

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brand direction 〰️

 

Visual designs

My take on the Varnish brand is a combination of classy and playful. I explored some graphics to envision potential marketing ads.

 
 
 
 

reflections

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reflections 〰️

 

Still in the works

I’ve continued to see interest from people wanting a new marketplace app. I’m looking into low-effort development to get this into a MVP.