Enhancing the world’s largest EV community

Project overview:

PlugShare is an app tailored for EV drivers looking to charge their vehicle nearby. I was brought to the team as an individual contributor (and contractor) where I worked separately from a traditional design team.

My role:

I focused on improving the areas of retention and experiences for investors and new consumers. With that, I executed advertisements and strategies that work. The projects below reflect a desire to increase PlugShare’s overall presence in the market.

Role:
Sr. Graphic Designer

Project duration:
Mar 2024 - Sep 2024

business presence

〰️

business presence 〰️

B2B website design

The business needed a website refresh to improve their renewed focus on B2B efforts. With so many tech solutions offered, I highlighted our most valuable features methodically.

B2B ads

Partnerships and external companies are a huge importance to the companies growth. These ads focused on driving more traffic to business customers.

Showcasing sponsored partners in-app

Within the app, the primary experience is the map showing EV stations. Here, I was tasked to incorporate featuring sponsored brand presences. This includes highlighting a company directly in the map.

App store graphics

Advertising

reflections

〰️

reflections 〰️

Key takeaways

In conclusion:

I established a strong role as an individual contributor, impacting both marketing and business.

My favorite part of the process:

I really valued being trusted to work autonomously and meet objectives. Lastly, seeing our metrics for feature releases helped me think more analytically than ever before.